This intensive purple shampoo is expertly formulated to transform stubborn brassy tones into a cooler, brighter blonde. Designed to neutralize both yellow and orange hues for pure, platinum results, its rich toning formula is infused with Crushed Violet Pigments and Pro-Vitamin B5, working rapidly to deliver bright, hydrated, and brass-free hair, restoring salon-cool vibrancy.

Features

Instantly restores coolness to blonde hair.
Developed in collaboration with professional colourists.
Features AuraBoost, a mood-boosting scent.
Formulated without ammonia and peroxide.
Suitable for both natural and colour-treated blondes.
Vegan and silicone-free formula.

How To Use

Gently massage the shampoo into wet hair, lather, and leave on for 1-3 minutes.
Rinse well.
For optimal results, follow with Violet Crush Conditioner.
Use weekly or as needed to banish brassiness.

Warnings

For external use only. Avoid contact with eyes. In case of contact, rinse thoroughly. Use as directed. Keep out of reach of children. Rinse hands immediately after use to avoid staining.

Ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43.

Jf Violet Crush Intense Purple Shampoo 250ML